Familiarity breeds assumptions and blind spots. Nothing slows down design and development projects as much as arguing over personal opinions.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Upfront research can provide a basis for decision-making that makes the rest of the work go much faster. Nothing slows down design and development projects as much as arguing over personal opinions or wasting effort solving the wrong problem.
Listen. Be interested. Ask questions. Write clearly. And practice.
What people say they do isn’t always a perfect match for what they actually do. Observe the actual action, you may pick up on a few things that they’re not verbalizing. When it comes to user behavior, seeing is most definitely believing.
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).
The truth is, all design is subjective. What one person likes, another person hates. What works in one context could fail miserably in another. This is why design is such a difficult thing to talk about, especially with people who aren’t designers.
An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.
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