Alexey Brodowitch

There is no recipe for a good layout. What must be maintained is a feeling of change and contrast.

An Russian-born American photographer, designer and instructor who is most famous for his art direction of fashion magazine Harper's Bazaar from 1934 to 1958.

Design & Arts

Contrast
Grids & Layouts

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Surprise me!

Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Communication
Content Creation
Content Marketing
Contrast
Persuasion

It is important to remember that many devices are available to make layouts exciting. The purpose of the grid is to provide consistency to the layouts, but not necessarily excitement – which will be provided by the sum of all the elements in the design.

Massimo Vignelli

An Italian designer who worked in a number of areas ranging from package design through house-ware design and furniture design to public signage and showroom design.

Consistency
Grids & Layouts

The content determines the container – a basic truth in book design.

Massimo Vignelli

An Italian designer who worked in a number of areas ranging from package design through house-ware design and furniture design to public signage and showroom design.

Grids & Layouts

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Massimo Vignelli

Massimo Vignelli

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