Alan Cooper
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
The push for simplicity has a purpose. Stripping away non-essential features makes products easier for people to learn from the start and easier to use over time.
Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.
When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.
An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to the bare minimum.
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
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