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Simplicity

Simplicity

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The total complexity of a system is a constant: as we make the person’s interaction simpler, the hidden complexity behind the scenes increases.

Larry Tesler
Larry Tesler

A pioneering computer scientist who helped make it easier for us to interact with computers, whether cutting and pasting text or selecting text by dragging a cursor through it. Tesler worked at Xerox PARC, Apple, Amazon, and Yahoo!

  • Design & Arts
  • Complexity
  • Laws of UX
  • Simplicity
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What do people mean when they ask for simplicity? They want the simplicity of one-button operation, but with all of their favourite features. It simply is not possible.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Life is Complex
  • Simplicity
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Simplicity is not merely a layer that can be grafted onto a business. It isn’t available in a pre-packaged version. It doesn’t work with an on/off switch.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Entrepreneurship
  • Project Management
  • Simplicity
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To settle for second best is a violation of the rules of simplicity, and it plants the seeds for disappointment, extra work, and more meetings. Most disturbing, it puts you in the worst possible business position: having to defend an idea you never believed in.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Excellence
  • Perfectionism
  • Simplicity
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The best way to answer difficult questions is to avoid the need to ask them.

Ken Kocienda
Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

  • Other
  • Project Management
  • Clarity
  • Communication
  • Simplicity
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If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Other
  • Project Management
  • Clarity
  • Communication
  • Emails & Messages
  • Simplicity
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The excellence of a good design is in direct proportion to its clarity and simplicity.

Vince Lombardi
Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

  • Design & Arts
  • Other
  • Clarity
  • Industrial Design
  • Simplicity
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Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Industrial Design
  • Simplicity
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Dieter Rams on Product Design
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Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Dieter Rams
Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

  • Design & Arts
  • Clarity
  • Simplicity
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The push for simplicity has a purpose. Stripping away non-essential features makes products easier for people to learn from the start and easier to use over time.

Ken Kocienda
Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

  • Design & Arts
  • Product Design
  • Simplicity
  • Usability
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