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Simplicity

Simplicity

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What do people mean when they ask for simplicity? They want the simplicity of one-button operation, but with all of their favourite features. It simply is not possible.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Life is Complex
  • Simplicity
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Complexity can be tamed, but it requires considerable effort to do it well. Decreasing the number of buttons and displays is not the solution.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Complexity
  • Simplicity
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The total complexity of a system is a constant: as we make the person’s interaction simpler, the hidden complexity behind the scenes increases.

Larry Tesler
Larry Tesler

A pioneering computer scientist who helped make it easier for us to interact with computers, whether cutting and pasting text or selecting text by dragging a cursor through it. Tesler worked at Xerox PARC, Apple, Amazon, and Yahoo!

  • Design & Arts
  • Complexity
  • Laws of UX
  • Simplicity
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There is always an easy solution to every problem—neat, plausible and wrong.

Henry L. Mencken
Henry L. Mencken

An American journalist, essayist, satirist, cultural critic, and scholar of American English. He commented widely on the social scene, literature, music, prominent politicians, and contemporary movements.

  • Design & Arts
  • Problem Solving
  • Simplicity
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The aspects of things that are most important for us are hidden because of their simplicity and familiarity. One is unable to notice something because it is always before one’s eyes.

Ludwig Wittgenstein
Ludwig Wittgenstein

An Austrian-British philosopher who worked primarily in logic, the philosophy of mathematics and the philosophy of mind. He is considered by some to be the greatest philosopher of the 20th century.

  • Design & Arts
  • Curiosity
  • Familiarity
  • Inspiration
  • Simplicity
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Simplicity, clarity, singleness: These are the attributes that give our lives power and vividness and joy as they are also the marks of great art.

Richard Holloway
Richard Holloway

Scottish writer, broadcaster and cleric. He was the Bishop of Edinburgh from 1986 to 2000 and Primus of the Scottish Episcopal Church from 1992 to 2000.

  • Design & Arts
  • Art
  • Clarity
  • Simplicity
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One of simplicity’s most outstanding attributes is that it looks, acts, and sounds perfectly natural. Your head involuntarily nods in agreement.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Marketing & Advertising
  • Simplicity
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People prefer simplicity. Given the option, any sane person will choose the simple path over one that’s more complicated.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Simplicity
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Simplicity is not merely a layer that can be grafted onto a business. It isn’t available in a pre-packaged version. It doesn’t work with an on/off switch.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Entrepreneurship
  • Project Management
  • Simplicity
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Simplicity can be many things, but it’s not your ticket to a life of leisure.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Simplicity
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