Purpose of Design

Purpose of Design

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Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.

Bob Baxley
Bob Baxley

A design executive who lives and works in Silicon Valley. The head of product design at Pinterest where he builds, leads, and manages a multifaceted design team.

  • Design & Arts
  • Problem Solving
  • Purpose of Design
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High degrees of specialisation may be rendering us unable to see the connections between the things we design and their consequences as they ripple out into the biosphere and technosphere in ways we aren’t trained to see or may never fully understand.

Terri Irwin
Terri Irwin

An American–Australian naturalist, conservationist, author, and the owner of Australia Zoo in Beerwah, Queensland.

  • Design & Arts
  • Purpose of Design
  • Responsibility
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Styles come and go. Good design is a language, not a style.

Massimo Vignelli
Massimo Vignelli

An Italian designer who worked in a number of areas ranging from package design through house-ware design and furniture design to public signage and showroom design. 

  • Design & Arts
  • Design Trends
  • Purpose of Design
  • Visual Language
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We designers create tools. Tools that you can live in, sit on, eat with, tools that enable communication and support learning, creating, and mending. Our tools can be powerful, they can be beautiful, and on many occasions they’re not motivated by understood or articulated needs.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Industrial Design
  • Purpose of Design
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