Psychology

Psychology

The effect of face-ism in media and advertising!

The effect of face-ism in media and advertising!

It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women. This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.

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Conspicuous Consumption Luxury
The Elephant in The Brain – One way or another, we’re all conspicuous consumers

Does anyone really need a 10,000-square-foot house, a $30,000 Patek Philippe watch, or a $500,000 Porsche Carrera GT?

The idea that we use purchases to flaunt our wealth is known as conspicuous consumption. It’s an accusation that we buy things not so much for purely personal enjoyment as for showing off or “keeping up with the Joneses.”

Marketing is the manipulation of perceptions

Marketing is a manipulation of perceptions

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.

Donald A. Norman – Most people are unaware of their true needs

Most people are unaware of their true needs

The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs, and discovering them requires careful observations in their natural environment.