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Product Design

Product Design

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For new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Entrepreneurship
  • Marketing & Advertising
  • Innovation & Adaptation
  • Novelty
  • Product Design
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Certainly, a disconnect occurs when the marketing lives apart from the reality of the product experience.

Bryan Eisenberg
Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

  • Marketing & Advertising
  • Collaboration
  • Experience
  • Product Design
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Philippe Starck - Juicer
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My juicer is not meant to squeeze lemons; it is meant to start conversations.

Philippe Starck
Philippe Starck

French industrial architect and designer known for his wide range of designs, including interior design, architecture, household objects, furniture, boats and other vehicles.

  • Design & Arts
  • Product Design
  • Usability
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Products that require a high degree of behavioural change are doomed to fail even if the benefits of using the new product are clear and substantial.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Other
  • Innovation & Adaptation
  • Product Design
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Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Entrepreneurship
  • Design Thinking
  • Money
  • Motivation
  • Product Design
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At no point should your task require the user to hold more than seven items in their working memory at any moment.

George Armitage Miller
George Armitage Miller

An American psychologist who was one of the founders of cognitive psychology, and more broadly, of cognitive science.

  • Design & Arts
  • Laws of UX
  • Product Design
  • UX Design
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By fixating on the first reasonable solution or the most familiar solution, designers not only miss out on flexing their own skills but also risk missing out on the best possible ideas.

Audrey Bryson
Audrey Bryson

A user experience researcher and designer with 10 years of experience working in higher education and communications industries.

  • UX Design
  • Iteration
  • Problem Solving
  • Product Design
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What is considered delightful depends a lot upon the context. The actions of a kitten or human baby may be judged fun and cute, but the very same actions performed by a cat or human adult can be judged irritating or disgusting.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Perception
  • Product Design
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Old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Design & Arts
  • Entrepreneurship
  • Innovation & Adaptation
  • Novelty
  • Product Design
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Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Other
  • Creativity & Ideas
  • Innovation & Adaptation
  • Product Design
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