A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Loading...By fixating on the first reasonable solution or the most familiar solution, designers not only miss out on flexing their own skills but also risk missing out on the best possible ideas.
A user experience researcher and designer with 10 years of experience working in higher education and communications industries.
Loading...Most of the time we don’t choose the best option — we choose the first reasonable option.
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
Loading...Familiarity breeds assumptions and blind spots. Your desire to find out needs to be stronger than your desire to predict.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Loading...Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.
A design executive who lives and works in Silicon Valley. The head of product design at Pinterest where he builds, leads, and manages a multifaceted design team.
Loading...What users say they want is rarely the solution that would best solve their problems. User requests are symptoms of unmet goals and needs, not the solutions.
UX designer, writer speaker, mentor within the UX community and the founder and leader of The NUXers, a Denver-based group aimed at giving new UX professionals the skills they need to be successful in the business world.
Loading...There are some serious drawbacks to running with your first flash of insight, and we should all learn to value the importance of multiple concepts.
A user experience researcher and designer with 10 years of experience working in higher education and communications industries.
Loading...Familiarity breeds assumptions and blind spots. Nothing slows down design and development projects as much as arguing over personal opinions.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Loading...If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.
A German-born theoretical physicist who developed the theory of relativity, one of the two pillars of modern physics.
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An American journalist, essayist, satirist, cultural critic, and scholar of American English. He commented widely on the social scene, literature, music, prominent politicians, and contemporary movements.
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