Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Loading...If we design and construct products in such a way that the people who use them achieve their goals, these people will be satisfied, effective, and happy and will gladly pay for the products and recommend that others do the same.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Loading...Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Loading...When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
Loading...If you make a startlingly beautiful and original design, the front face of your product doesn’t need to bear neither the company logo nor the name of the product. It stands for itself. It becomes a cultural icon.
An industrial designer, formerly working for Apple. During his 22 years at Apple, he contributed to the design of the PowerBook, iMac, iPod, iPhone, iPad, MacBook and Apple Watch.
Loading...When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.
An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.
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Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
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A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
A German industrial designer closely associated with functionalist school of industrial design.
Loading...When something exceeds your ability to understand how it works, it sort of becomes magical.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
Loading...Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
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