Design Principles

Design Principles

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Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • Industrial Design
  • UX Design
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The impression, and not just the first one, is largely formed at the entry point, physical or attentional, to a system or environment. People do judge books by their covers and Internet sites by their first pages.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • UX Design
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People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • First Impression
  • UX Design
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Quotesthetics and Face-ism Ratio
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Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Marketing & Advertising
  • Design Principles
  • Perception
  • Psychology
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Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

Wizards of UX
Wizards of UX

This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!

  • UX Design
  • Design Principles
  • IxD
  • Laws of UX
  • Timing
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Progress bars help make wait times tolerable, regardless of their accuracy.

Wizards of UX
Wizards of UX

This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!

  • UX Design
  • Animations
  • Design Principles
  • IxD
  • Timing
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That a user should not be kept waiting unnecessarily is an obvious and humane design principle. It is also humane not to hurry a user; the more general principle is: Users should set the pace of an interaction.

Jef Raskin
Jef Raskin

An American human–computer interface expert best known for conceiving and starting the Macintosh project at Apple in the late 1970s.

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Contrast - Quotesthetics
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Without contrast, you are dead.

Paul Rand
Paul Rand

An American art director and graphic designer, best known for his corporate logo designs (ABC, Enron, IBM, NeXT).

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  • Design Principles
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Dieter Rams on Product Design
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A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

Dieter Rams
Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

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  • Design Principles
  • Industrial Design
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Rules can be broken – but never ignored.

David Jury
David Jury

A writer, award-winning graphic designer and the head of the MA course of Art at the Colchester Institute.

  • Design & Arts
  • Creativity & Ideas
  • Design Principles
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