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Instead of spending money on cosmetic changes like rebranding the logo, the colours, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.

Dr. Augustine Fou
Dr. Augustine Fou

A Chief Digital Strategist at Marketing Science Consulting Group.

  • Entrepreneurship
  • Marketing & Advertising
  • Branding
  • Business
  • Case Studies
  • Flops & Failures
  • Re-Branding
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83% of business leaders say that it’s important to step away from their company and look at things objectively in order to make more productive decisions.

Meridith Elliott Powel
Meridith Elliott Powel

One of the Top 15 Business Growth Experts to watch by Currency Fair. An award winning author, keynote speaker and business strategist.

  • Entrepreneurship
  • Business
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Having money may be nice, but using money gets things done.

Rob Giampietro
Rob Giampietro

A designer and writer. His recent work has touched on a range of topics, including the relationship of movement and interaction, visual identity and branding in the arts.

  • Project Management
  • Business
  • Investment
  • Productivity
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When marketers go out with a budget, and that budget is meant to communicate the wonderful experience customers will have, things fall apart if all the other factors such as production, logistics or finance aren’t lined up to deliver the promised experience.

Bryan Eisenberg
Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

  • Marketing & Advertising
  • Being Organised
  • Business
  • Collaboration
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