Easy-to-understand overview of basic design principles. 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design.
Buy the BookEasy-to-understand overview of basic design principles. 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design.
Buy the Book
White space is the lungs of the layout. It’s not there for aesthetic reasons. It’s there for physical reasons.
An internationally renowned British graphic designer.
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Constrains, as methods of limiting the actions that can be performed on a system, simplify usability and minimize errors. For example, dimming or hiding options that are not available at a particular time effectively constrains the options that can be selected.
Proper application of constraints in this fashion makes designs easier to use and dramatically reduces the probability of error during interaction. Simply put; constrains simplify usability and minimize errors!
Since accommodating multiple methods increases the complexity of the system, the number of methods for any given task should be limited to two—one for beginners, and one for experts.
If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.
For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.
The exposure effect has always been a primary tool of propagandists. Ubiquitous positive depictions, such as these of Vladimir Lenin, are commonly used to increase the likeability and support of political leaders. Similar techniques are used in marketing, advertising, and electoral campaigns.
It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.
This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.
People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Loading...People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Loading...Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
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