When the comedian Bill Bailey was asked how he comes up with his jokes, he replied ‘I start with the laugh and work backwards from there.’ Designers have to do something similar. They begin with a vision of the result and work backwards to figure out what they need to do to make it a reality. This is especially true when designers are tasked with bringing something into the world that has never existed before. They must have a clear vision of what they’re trying to achieve, otherwise, it’s like trying to steer a ship without a compass.

Sometimes, it’s even necessary to develop new language to express what we’re trying to achieve. How else could a designer communicate a vision to her team or to investors if the technology doesn’t exist yet?

Do Design: Why Beauty is Key to Everything - Alan Moore