William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
The cost-benefit principle in UX Design

The quality of every design aspect can be measured using the cost-benefit principle

If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.

For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • UX Design
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