Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Learn more

For new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Entrepreneurship
  • Marketing & Advertising
  • Innovation & Adaptation
  • Novelty
  • Product Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Other
  • Creativity & Ideas
  • Innovation & Adaptation
  • Product Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Design & Arts
  • Entrepreneurship
  • Innovation & Adaptation
  • Novelty
  • Product Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

For new products and services to stand a chance, they can’t just be better, they must be nine times better.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Entrepreneurship
  • UX Design
  • Innovation & Adaptation
  • Novelty
  • Product Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Products that require a high degree of behavioural change are doomed to fail even if the benefits of using the new product are clear and substantial.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Other
  • Innovation & Adaptation
  • Product Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...