Given that the seeds of the Macintosh, which led to the iPod, iPhone, and iPad, came from ideas hatched at research facilities like Xerox PARC and SRI, it seems as if Jobs advocated for stealing ideas from other. But did he really? Here is some clarification from Phil Schiller, a senior vice president of worldwide marketing at Apple.
“I think that’s been misunderstood. Copying means doing the same thing. I think what Steve Jobs meant by ‘steal’ was you learn, as artists have, from past masters; you figure out what you like about it and what you want to incorporate into your idea, and you take it further and do something new with it.”
— Phil Schiller