It satisfies our ancient predilection for stories that are easy to comprehend and involve superhuman heroes.
But Edison’s or Einstein’s discoveries would be inconceivable without the prior knowledge, without the intellectual and social network that stimulated their thinking, and without the social mechanisms that recognized and spread their innovations.
Loading...When people are anxious they tend to narrow their thought processes, concentration upon aspects directly relevant to a problem. This is a useful strategy in escaping from danger, but not in thinking of imaginative new approaches to a problem.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
