Instead of spending money on cosmetic changes like rebranding the logo, the colours, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.
Dr. Augustine Fou
A Chief Digital Strategist at Marketing Science Consulting Group.
Flops & Failures
When marketers go out with a budget, and that budget is meant to communicate the wonderful experience customers will have, things fall apart if all the other factors such as production, logistics or finance aren’t lined up to deliver the promised experience.
Internationally recognized authority and pioneer in online marketing.
Having money may be nice, but using money gets things done.
A designer and writer. His recent work has touched on a range of topics, including the relationship of movement and interaction, visual identity and branding in the arts.