It’s easier to do trivial things that are urgent than it is to do important things that are not urgent.
An English actor, comedian, screenwriter, and producer. A co-founder of the comedy troupe Monty Python.
Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.
An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.
Illusion of Reality
What focus means is saying no to something that with every bone in body you think is a phenomenal idea, and you wake up thinking about it, but you say no to it because you’re focusing on something else.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
It is easier to enhance creativity by changing conditions in the environment than by trying to make people think more creatively.
A Hungarian-American psychologist. He recognized and named the psychological concept of "flow", a highly focused mental state conducive to productivity.