An American art director and graphic designer, best known for his corporate logo designs (ABC, Enron, IBM, NeXT).
That a user should not be kept waiting unnecessarily is an obvious and humane design principle. It is also humane not to hurry a user; the more general principle is: Users should set the pace of an interaction.
An American human–computer interface expert best known for conceiving and starting the Macintosh project at Apple in the late 1970s.
Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
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