Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.
Bob Baxley
A design executive who lives and works in Silicon Valley. The head of product design at Pinterest where he builds, leads, and manages a multifaceted design team.
Sometimes you need to push past the first obvious idea to uncover the best possible solution to your problem. Your first idea might not be your worst option, but it might not be your best one either.
Audrey Bryson
A user experience researcher and designer with 10 years of experience working in higher education and communications industries.
Ideation
Iteration
Problem Solving
A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Design Thinking
Problem Solving
Usability
UX Design
Most of the time we don’t choose the best option — we choose the first reasonable option.
Steve Krug
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
Ideation
Iteration
Problem Solving
There is always an easy solution to every problem—neat, plausible and wrong.
Henry L. Mencken
An American journalist, essayist, satirist, cultural critic, and scholar of American English. He commented widely on the social scene, literature, music, prominent politicians, and contemporary movements.