Bob Baxley

Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.

A design executive who lives and works in Silicon Valley. The head of product design at Pinterest where he builds, leads, and manages a multifaceted design team.

Design & Arts

Problem Solving
Purpose of Design

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Surprise me!

Most of the time we don’t choose the best option — we choose the first reasonable option.

Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

Ideation
Iteration
Problem Solving

By fixating on the first reasonable solution or the most familiar solution, designers not only miss out on flexing their own skills but also risk missing out on the best possible ideas.

Audrey Bryson

A user experience researcher and designer with 10 years of experience working in higher education and communications industries.

Iteration
Problem Solving
Product Design

There are some serious drawbacks to running with your first flash of insight, and we should all learn to value the importance of multiple concepts.

Audrey Bryson

A user experience researcher and designer with 10 years of experience working in higher education and communications industries.

Ideation
Iteration
Problem Solving

If value goes out to the people who use the product, it’s highly likely that value will come back to the creator. Value out equals value back in.

Joe Natoli

UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).

Design Thinking
Problem Solving
Value Proposition

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