Loading...A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
We designers create tools. Tools that you can live in, sit on, eat with, tools that enable communication and support learning, creating, and mending. Our tools can be powerful, they can be beautiful, and on many occasions they’re not motivated by understood or articulated needs.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
High degrees of specialisation may be rendering us unable to see the connections between the things we design and their consequences as they ripple out into the biosphere and technosphere in ways we aren’t trained to see or may never fully understand.
An American–Australian naturalist, conservationist, author, and the owner of Australia Zoo in Beerwah, Queensland.
