Good design is instinctive. People just know whether a design is good or bad from the way it feels to use.

Alan Moore
Alan Moore

A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.

“In fact, the more smoothly an object helps us perform a task, the less we’re aware of what it looks like. A well-designed laptop, for example, should facilitate a strong workflow without interrupting us. When a laptop is noisy, clunky or dysfunctional, we notice it more, because it interrupts our workflow.”

Do Design: Why Beauty is Key to Everything - Alan Moore