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If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.

Albert Einstein
Albert Einstein

A German-born theoretical physicist who developed the theory of relativity, one of the two pillars of modern physics.

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Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.

Daniel Kahneman
Daniel Kahneman

An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.

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The fight is here. I need ammunition, not a ride.

Volodymyr Zelenskyy
Volodymyr Zelenskyy

A Ukrainian politician, former actor and comedian, who is the sixth and current president of Ukraine. 

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An interesting fact about innovation is that the biggest revelations don’t always come from deliberate discovery or sound scientific theory. Instead, they develop piecemeal over time through random chance, as well as trial and error.

Matt Ridley
Matt Ridley

A British journalist and businessman. He is best known for his writings on science, the environment, and economics.

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Barry Schwartz – People think more creatively and expansively when they are happy

All other things being equal, it’s better to be happy than not

Despite our romantic images of suffering geniuses who have enriched our civilization, creative by day and tormented by night, there is a growing body of evidence that people think more creatively and expansively when they’re happy than when they’re not.

Source: The Paradox of Choice: Why More Is Less (Book) by Barry Schwartz

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There is a huge difference between being brutally honest and simply being brutal.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

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If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

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The best way to answer difficult questions is to avoid the need to ask them.

Ken Kocienda
Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

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The technologies we use to try to “get on top of everything” always fail us, in the end, because they increase the size of the “everything” of which we’re trying to get on top.

Oliver Burkeman
Oliver Burkeman

British journalist and writer, the author of Four Thousand Weeks, the book about making the most of our radically finite lives.

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