Marketing & Advertising

Marketing & Advertising

Learn more

Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Content Marketing
  • Contrast
  • Persuasion
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Marketing is the context for just about everything.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Marketing & Advertising
  • Context
  • Marketing Principles
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Background Noise Kenneth Hiebert
Learn more

Anything that is everywhere becomes background noise or wallpaper that we do not see.

Kenneth J. Hiebert
Kenneth J. Hiebert

A professor of graphic design at the University of the Arts in Philadelphia.

  • Design & Arts
  • Marketing & Advertising
  • Context
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Kangaroo
Learn more

If you want to jump further ahead of competition be like a kangaroo. Employ a long-tail approach in moving up in your SEO ranking. Create key phrases by adding relevant keywords that describe your speciality or location. In other words, be more precise in labelling your product and targeting your audience.

Martin Tutko
Martin Tutko

A digital product designer and Creative Director at Nuvilabs Australia.

  • Marketing & Advertising
  • Search Engline Optimisation
  • SEO
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?

Joseph Stalin
Joseph Stalin

Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.

  • Marketing & Advertising
  • Content Marketing
  • Ideas
  • Messaging
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
20 80 Principle
Learn more

80/20 applies to almost everything in business that you can count. Almost every frustration you have in sales has something to do with ignoring 80/20 principle.

Perry Marshall
Perry Marshall

One of the most expensive business consultants in the world.

  • Entrepreneurship
  • Marketing & Advertising
  • Marketing Principles
  • Sales
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Messages don’t prompt the brain to action. But as ideas, they do!

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Content Marketing
  • Copywriting
  • Creativity & Ideas
  • Persuasion
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Instead of spending money on cosmetic changes like rebranding the logo, the colours, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.

Dr. Augustine Fou
Dr. Augustine Fou

A Chief Digital Strategist at Marketing Science Consulting Group.

  • Entrepreneurship
  • Marketing & Advertising
  • Branding
  • Business
  • Case Studies
  • Flops & Failures
  • Re-Branding
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Learn more Your brand is the story that others recall when they think of you.

Laura Busche
Laura Busche

Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.

  • Marketing & Advertising
  • Branding
  • Storytelling
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Limited Supply Scarcity
Learn more

People tend to pay more for things that are rare. Generate a sense of exclusivity around your brand. Scarcity can help increase your margins and help you build an elite customer base. Focus on the quality rather than quantity of clients, and you’ll secure your brand’s future.

Scott A. Dennison
Scott A. Dennison

American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.

  • Entrepreneurship
  • Marketing & Advertising
  • Branding
  • Pricing
  • Scarcity
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...